A mistake I’ve seen many organisations make when considering online staff collaboration systems for staff is trying to achieve perfection at the get go – building systems from scratch or investing in high-cost branded technologies that requires significant time to implement and can be expensive to operate and develop. More prudent, in my view, is…
James Robertson of Step Two Designs has posted about a survey being conducted by Prescient Digital Media exploring intranet use and adoption plans for Web 2.0 technologies. To participate and receive a copy of the aggregate results (plus a chance to win a US$400 prize) complete the short (10 minute) survey.
One of my mantras in professional life is ‘you can’t manage what you don’t measure‘. Therefore it always worries me when I encounter organisations or individuals with a less than firm grasp on how to measure the success or failure of their online properties. Depending on the type of web property, different metrics are most…
I’ve been reading a fantastic book recommended to me by my DGM, What Got You Here Won’t Get You There by Marshall Goldsmith. It discusses 20 habits that hold back successful people and key behavioural changes that can help overcome them. One behaviour discussed is listening, where Marshall makes the statement, 80 percent of our…
One of the challenges with the Web 2.0 phenomenon is to gather an effective picture of what Web 2.0 actually is, and how it can be applied for the benefit of your organisation and customers. It’s often a case of the Blind men and the Elephant – the view people take away is based on…
It can be very daunting for communications professionals to build an understanding of the social media landscape, grasping its scope and diversity and use this knowledge to select the right tools to meet their communications needs. On occasion I’ve spoken to other marketers and PR professionals who have said that the sheer diversity and complexity…
I worry sometimes that MySpace and Facebook, despite their phenomenal growth over the last few years, may be actually slowing down the adoption of social networks within organisations. By presenting social networks as largely involving frivolous, time-wasting tools to promote bands, buy and sell people’s photos or exchange virtual gifts, these networks position social networks…
As reported in Government Technology, California has launched a best practices wiki for state employees. It currently covers topics including: Healthcare in Prisons Customer Service Disaster Preparedness Education and Training Green California Human Resources Information Technology The wiki can be accessed at bestpractices.ca.gov, although it requires a California email address to register. There’s an interesting…
Apparently 33 of the US’s congressmen are now actively using the Twitter micro-blogging service to give timely updates of what is occurring on the floor of the US Congress. From the article, Twitter takes flight in Congress, in Federal Computer Week, the service has facilitated real-time discussion with constituents regarding legislation under consideration and appears…
A few months ago a PR agency representing the National Australia Bank (NAB) made a series of comments on AFL blogs advertising NAB services. This incident has been discussed in publications such as Marketing Magazine, NAB spamming: maybe it’s time to take dance lessons and Crickey, NAB spams blogs to spruik its SMS banking, which…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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