In their Global Faces and Networked Places report (PDF), Neilsen has found that social networks and blogs (Member Communities) are now the 4th most popular online category – ahead of personal email. In December 2008 Neilsen found that 59% of online Australians used social networks and blogs, compared to 80% in Brazil, 69% in the…
Typically government and commercial media teams spend time identifying publications and journalists that have the most appropriate audiences for an organisation’s products and services. They commit energy to building constructive relationships with those that have influence over the members of the public they are trying to engage, tailoring stories to suit their individual needs. Why…
At about the time this post will appear on my blog I’ll be speaking at the Hitwise/Australian Marketing Institute breakfast in Canberra on a topic related to Maximising engagement online whilst reducing costs. My presentation will explore ways of identifying where audiences are going online to help organisations form appropriate strategies to target them with…
A rising trend in overseas governments is to appoint people specifically into a role such as New Media Director with a responsibility for developing guiding an agency or department’s online participation initiatives. In the US Federal Government this type of role is becoming so important that it is becoming a political appointment (as are the…
Everyone knows what brands are, ‘products’ that have been strongly linked to a specific (brand) name, lifestyle, belief or emotional attachment in order to establish their relative value to consumers. As defined by David Ogilvy, a brand is: The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and…
Marketing just isn’t the same anymore – customers are harder to reach, they trust brands less and spend their time listening to each other rather than to media or to corporate or government marketers and communicators. Yet many comms and marketing people are still stuck on the ‘shout louder and longer‘ theory. If someone isn’t…
The music industry has a maxim – most people prefer to buy and listen to the music they listened to in their late teens or early twenties. Of course they still listen to, enjoy and buy other music, but at the end of the day the Beatles, BeeGees, ABBA, the Rolling Stones and other bands…
As the government is generally a monopoly provider of services it can at times seem less important to monitor customer sentiment on an ongoing basis or address customer service deficits…until an MP writes a letter to a Minister, traditional media picks up an issue, or the next election comes around. Personally I see enormous advantage…
Public Sector Marketing 2.0 has published an online video looking at the process government would go through if it was first inventing a STOP sign for traffic intersections. While cynical, perhaps there’s a few grains of truth in the message that sometimes in government we focus on our own importance and processes to the expense…
I’m not a fan of terms such as Web 2.0, which seems to refer to any internet development since 2001. The web is an evolving medium, just like any other. We don’t see the term ‘Television 2.0’ (or 5.0 considering all the generational changes) used to refer to reality TV. I’m even less comfortable with…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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