Mary Meeker, managing director for Morgan Stanley’s global technology research unit recently gave an excellent presentation on mobile internet trends. It highlights the incredible growth of tablets and apps, the rise of Android, the new uses that smartphones are being put to (only 32% of time is spent on phone calls) and the relative effectiveness…
Last Monday (4 October) one of the US’s most loved brands tried to introduce its new logo. The company went about it in the traditional, time-honoured way. Marketing staff had consulted internal stakeholders (who thought after twenty years the logo looked a little tired), considered the research and wrote a brief. Working with a creative…
We are now starting to see government departments advertising social media roles – although the titles vary, including ‘New Media Adviser’, ‘Community Manager’ and even ‘Online Media Coordinator’. In Australia it is difficult to recruit people with substantial experience for these roles. I am seeing many filled by media specialists or website managers, who are…
Social media commentator Laurel Papworth published a list last week of the top Australian Facebook pages (by number of fans). She’s just updated it to include more identified through a crowd sourcing process in her blog. The post, Fanpages: List of top 100+ Australian Facebook Fan Pages, provides the first glimpse of which organisations and…
I’m beginning to see more and more organisations and their various advertising and PR agencies look seriously at social media as a core communications channel for their campaigns and other customer, client and citizen engagement activities. This is beginning to make me wonder how communications professionals who know little or nothing about social media will…
The Society for Digital Agencies (SODA) has released its Digital Outlook for 2010. This is a great read and provides insight into the thinking and activity around the digital space from a global perspective. Note that they are having an event in Sydney this Friday (Media 2010, Introducing the next media decade), which I am…
One of the long established principles in government and big business is that only designated staff are allowed to represent their organisations when speaking to the media. This is an extremely well-intentioned principle, designed to protect both the organisation and individual staff. The media is frequently more interested in sensation than truth and can twist…
Last week the Australian Bureau of Statistics ran a free event for government website managers to discuss web analytics – how different agencies were doing it and what, collectively, we would like to see happen in the area. There were a number of excellent presentations and plenty of time for group discussion. In fact it’s…
Many government initiatives need to be communicated to all or some of the community to increase awareness and, in some cases, encourage behavioural change. Whether advising people of changes in tax laws, informing and influencing the community’s health habits, or seeking public submissions in a consultation, there needs to be communications strategies in place to…
Youtube recently announced that government departments using the service can get a free branded channel for their videos, saving a US$50,000 set-up fee. The offer is apparently still making its way to the Youtube site, however the details of the offer are public and it is available now. Below I’ve provided the content of an…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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