Last week I discussed how Google was preparing to announce the release of it’s new Ad Planner tool. It’s now available in beta with selected Google customers and an Ad Planner sneak peak is available online, with an image of the interface which demonstrates how the tool can segment site reach by demographics including gender,…
I remember viral advertising being the flavour of the month a few years ago. Every ad agency out there was touting the concept – create some tool, video or website that would capture the popular imagination and create enormous online ‘word-of-mouth’ at a low cost. However when it came to execution, it was very hard…
My agency spends a lot of money learning about our customers with the goal of identifying how to provide them with better services. These research processes quite often lead to huge presentations full of statistics that attempt to explain customer intentions and motivations. If you have a maths bent, these presentations speak very loudly –…
April was a record month for the Agency website I manage. We’ve been on an uptrend for awhile, but this month saw the traffic (measured in visits and unique visitors) jump north to an extent I did not anticipate. It’s definitely a nice surprise and gratifying to be able to claim that the website is…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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