Uganda has become the latest nation to announce that it is following a centralised government portal strategy, launching a statewide web portal managed by their Ministry of ICT. This reflects the approach taken in many other nations, including Australia (www.australia.gov.au and www.business.gov.au) to provide a central face to government online, to a greater or lessor…
Cost cutting is a fact of life across public and private sectors. At some point every few years (or every year in some cases) organisations decide that the most effective way to improve productivity or profits is to reduce expenditures. Intranets are a common target of cost cutting, either by delaying improvements to infrastructure, cancelling…
As I mentioned at the end of my earlier post about the Googlisation of the US election, we’re now entering a phase in the internet’s development where it is shifting from being a media channel towards a service channel. Many organisations in the private sector have already recognised this and I am seeing the beginnings…
My team’s web designer forwarded me the article Good Designers Redesign, Great Designers Realign from A List Apart earlier this week. It looks at the justification behind design decisions – whether to change the design, layout and information architecture of a website or product – dividing it into two camps. Redesigners – who base their…
A few months ago a PR agency representing the National Australia Bank (NAB) made a series of comments on AFL blogs advertising NAB services. This incident has been discussed in publications such as Marketing Magazine, NAB spamming: maybe it’s time to take dance lessons and Crickey, NAB spams blogs to spruik its SMS banking, which…
The Investments blog posted a thought-provoking post a few days ago, asking Should Government Websites Be Allowed to Post Google Ads to Offset Deficient Budgets? This was based on a question put to ‘Father of the internet’ and Google head evangelist, Vinton Cerf, who was asked at an eGovernment seminar, “if he thought that there…
Eyeballs is the primary measure of choice of all mass medias – how many people viewed a television program, listened to a radio station, read a newspaper or magazine, or visited a website. It’s a great measure for the advertising industry as it’s relatively easy to quantify and track over time and simple to value….
Are government communicators – and their agencies – perceived as authentic? If you believe the Authentic Enterprise report from the Arthur W. Page society, this is one of the most critical questions for government in the digital age. The report looks at three converging trends for corporate and government communications in the 21st society, The…
The Victorian government has impressed me for several years for their commitment to the effective use of the online channel in government initiatives. Their Graduated Licensing System (GLS) for young drivers has been extremely well-supported online, with one of the most creative approaches to the channel I’ve seen in government. I don’t know the budget…
1) Our traditional ad agency tells us so – and as radio, print and television advertising is more profitable for them, they must be right! 2) It’s easier to simply build a bells and whistles website, promote it via traditional means for a month and then ignore it. Our audience will find it, really. 3)…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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