Some of you may have read The Cluetrain Manifesto. This is widely considered to be one of the seminal works for Web 2.0, albeit being written in 1999, before the expression Web 2.0 was coined. The Cluetrain Manifesto outlined 95 theses for how markets would develop and people behave online, forshadowing the growth of social…
When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used mass media, product sponsorship and…
I found an interesting post on Govloop the other day by Martha McLean, Bureaucracy 2.0 – make sure your team is ready to stand and deliver. This identified a challenge that is facing public servants – do we prepare our teams to engage in Gov 2.0 activities (possibly preempting the need), or do we wait…
The UK has moved forward from its recent Digital Britain report to release an Implementation Plan. This details how the government proposes to turn the actions within Digital Britain into reality. A very interesting, and not overly long, document, the plan lays out clear governance structures, responsibilities and accountabilities for rolling out Digital Britain. It’s…
As a marketer I find the internet a dream channel for monitoring customer sentiment and concerns. Social media and search engines can be easily and cheaply tracked to provide fast feedback on various initiatives. This helps organisations shape their campaigns and responses to external events. I’d recommend that this is equally of enormous value to…
Microsoft Australia has launched a trial site ‘Ask a Pollie‘ which allows citizens to watch and potentially participate in topic-based discussions around set topics between politicians and expert panels. While the intent may be to promote dialogue between politicians and their constituents, as Ron Lubensky points out in his Deliberations blog, the site is more…
Sometimes it is difficult for those of us who are new to the public sector to really appreciate the scope of the changes required to transition government institutions and cultures from a 1.0 to 2.0 mentality. It’s not simply a process of mandating a directional change from political levels (though this is an important and…
When I thought of this topic I came up with four distinct groups that organisations fall into when considering how their staff may engage in online social media, Ignore Disallow Manage Allow Over time an organisation moves through these stages, as evidenced by telephony and computers within the workplace. However whilst researching this post I…
Chris Anderson, the owner of Wired, recently wrote a very thought-provoking article about the need for organisations to consider how to operate within an abundance mindset rather than a scarcity-based one in his article, Tech Is Too Cheap to Meter: It’s Time to Manage for Abundance, Not Scarcity. Chris uses one example of how Wired…
Kommein is currently holding a Community Manager’s survey to build a picture of the role across different organisations around the world. To quote their request, Are you a community manager? If so, we’re interested in learning about your experience. We’ve put together a survey for community managers that will tell us a little something about…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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