There’s still limited activity in the Australian corporate or government blogging area, however in other parts of the world this channel for customer or citizen engagement is growing rapidly. However not all organisations appear to be using the medium well. In July the Wall Street Journal reported on a Forrester Research study of 90 blogs…
I really admired the efforts of our New Zealand cousins in the egovernment arena as I’ve mentioned before. One of their initiatives is their ParticipationNZ wiki, which is allowing NZ public servants to collaboratively develop, assess and reflect on the overall approach to online participation by government agencies. If your agency is considering participating in…
It can be very daunting for communications professionals to build an understanding of the social media landscape, grasping its scope and diversity and use this knowledge to select the right tools to meet their communications needs. On occasion I’ve spoken to other marketers and PR professionals who have said that the sheer diversity and complexity…
Traditional media tends to talk at consumers rather than talking with them. This is often due to the one-way mediums used and is also a reflection of the self-centric world view people and organisations tend to develop. Humans tend to carry over existing ideas, approaches and methods into new mediums, and then figure out how…
I find many useful ideas by reviewing the nominations and winners of past awards, so even if you do not live or work in the British Isles it could still be worthwhile to check out the UK’s 5th annual e-Government National Awards. Of course if you are in the UK, you might want to consider…
I worry sometimes that MySpace and Facebook, despite their phenomenal growth over the last few years, may be actually slowing down the adoption of social networks within organisations. By presenting social networks as largely involving frivolous, time-wasting tools to promote bands, buy and sell people’s photos or exchange virtual gifts, these networks position social networks…
As reported in Government Technology, California has launched a best practices wiki for state employees. It currently covers topics including: Healthcare in Prisons Customer Service Disaster Preparedness Education and Training Green California Human Resources Information Technology The wiki can be accessed at bestpractices.ca.gov, although it requires a California email address to register. There’s an interesting…
A few months ago a PR agency representing the National Australia Bank (NAB) made a series of comments on AFL blogs advertising NAB services. This incident has been discussed in publications such as Marketing Magazine, NAB spamming: maybe it’s time to take dance lessons and Crickey, NAB spams blogs to spruik its SMS banking, which…
Prediction markets are a technique used to predict the likelihood of outcomes using values tied to events. So far they’ve proven to be at least as accurate as other predictive approaches, and significantly more engaging. A popular example is the Hollywood Stock Exchange which allows individuals using virtual money to buy and sell shares in…
In the ‘old days’ before the internet, the boundaries of government reports, brochures, fact sheets, policy statements and other discrete documents were hard and unyielding. While a document might feature several attributed quotes and some purchased stock art, all of the content was owned by the organisation that created it. This was a logical approach…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
'; loop.parentNode.insertBefore(w,loop); })();