I regularly struggle with how to best evaluate the success of my agency’s intranet. In generaly there are six different sets of metrics I use, grouped into ‘hard’ and ‘soft’ as follows: Hard (numerical) Statistics – traffic (visits/pageviews), Content (age/timeliness/findability), Soft (subjective) Design – usability/accessibility/attraction (task completion, screen reading), Development – standards (code validation) User…
The Australian government has an opportunity to expand its support for national fixed line broadband to include mobile broadband, spearheaded by the release of the Apple iPhone this week. The phone is a revolutionary device and reports out of the US indicate that people using the phone are using internet data services 50x as frequently…
I keep an eye on my agency’s Wikipedia entry to make sure the information it contains is timely, factual, apolitical and objective. Where possible I try to edit it as little as possible, allowing the community of Wikipedia to determine what is relevant in the entry – we have our own website for detailed information….
I’ve posted previously about the initiatives begun by John Culberson and several other congressmen to use new media technologies, such as social networks, to more directly connect with and engage their constituencies in the democratic process. It appears that sections of the US government are finding it difficult to come to terms with the changing…
This post is based on my reflections on the Social Web Analytics eBook 2008 that I’ve been reading, which looks at the use of online social media in monitoring customer sentiment in real-time for organisations. Having been a marketer for more that 15 years, I have a degree education in Marketing that effectively predates the…
The McKinsley Quarterly has published a very interesting piece on the future of innovation, The next step in open innovation. This explores the concept that companies – and government departments – have traditionally been ‘closed shops’ for innovation. All their innovation has occurred internally with few linkages to the work underway at other organisations. However…
Last week the Social Web Analytics eBook 2008 was released by Phillip Sheldrake of Racepoint Group. I’ve been browsing the book for a few days and have found it a very coherent view of the development of the online channel and the approaches now available to communicators to listen, engage, influence and be influenced by…
There are many approaches in government – and the private sector – to managing their online channel. The area is still young and as yet I’ve not seen best practice structures emerge, as has occurred within other areas of organisation management. In this post I intend to reflect on the different approaches and my own…
Eyeballs is the primary measure of choice of all mass medias – how many people viewed a television program, listened to a radio station, read a newspaper or magazine, or visited a website. It’s a great measure for the advertising industry as it’s relatively easy to quantify and track over time and simple to value….
In a post in the Complexity and Social Networks Blog at Harvard University, Alexander Schellong discusses the uses of Web 2.0 technologies in government public consultancy. He makes the really good point that government has done quite well in it’s approach to public consultation over the years via town meetings, research and other tools. This…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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