The Interative Advertising Bureau (IAB) has published guidelines for best practice in social advertising, prefacing it with the statement, Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study If your department or agency is looking to use any of the online social channels that now exist, from…
If you have an interest or are involved with Government 2.0 endeavours in Australia, take a look at the new GovLoop group Government 2.0 Australia. Overall there are more than 12,000 participants in Govloop from around the world (though largely from the US) – meaning that there’s already plenty of information and conversation from people…
The Department of Environment, Water, Heritage and the Arts has become the first Australian Federal Government agency to my knowledge to appoint a New Media head. I’ve previously commented on the rising trend in governments overseas to acknowledge the importance of online and new media by appointing New Media and Social Media Directors, and the…
Typically government and commercial media teams spend time identifying publications and journalists that have the most appropriate audiences for an organisation’s products and services. They commit energy to building constructive relationships with those that have influence over the members of the public they are trying to engage, tailoring stories to suit their individual needs. Why…
Mosman council has published information and guidelines for how their organisation will engage citizens via Twitter. It’s very clear and well-constructed, providing a model for how other government agencies can represent a Twitter channel publicly, building on my post on Getting started with Twitter in Australian government. By the way, if you were wondering how…
Cisco’s global strategic consulting arm (IBSG), has released an interesting white paper on Government 2.0 (PDF). It takes a long hard look at the opportunities for the public sector in using online media to engage the public, arguing that, In a world where sharing information is so easy, public agencies should aim to improve citizens’…
Beth Noveck, director of President Obama’s open government initiative, said in a recent essay, Our institutions of governance are characterized by a longstanding culture of professionalism in which bureaucrats – not citizens – are the experts. Until recently, we have viewed this arrangement as legitimate because we have not practically been able to argue otherwise….
The title of this post was used recently in the White House blog to announce the expansion of their online presence to reach into a range of social media including Facebook, MySpace and Twitter, adding to their presence on Flickr, Youtube, Vimeo and iTunes. Named White House 2.0, the post also quoted President Obama calling…
Following the examples of the US, UK, Australia and other countries, New Zealand has released principles for interaction with social media. New Zealand has also gone a step further and released a guide to social media monitoring, to support government agencies in listening to the many conversations citizens are holding online and engaging in online…
At about the time this post will appear on my blog I’ll be speaking at the Hitwise/Australian Marketing Institute breakfast in Canberra on a topic related to Maximising engagement online whilst reducing costs. My presentation will explore ways of identifying where audiences are going online to help organisations form appropriate strategies to target them with…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
'; loop.parentNode.insertBefore(w,loop); })();