It can be very daunting for communications professionals to build an understanding of the social media landscape, grasping its scope and diversity and use this knowledge to select the right tools to meet their communications needs. On occasion I’ve spoken to other marketers and PR professionals who have said that the sheer diversity and complexity…
A constant theme I hear from friends, family and peers is that, while government agencies do put a lot of time and effort into listening to their customers, they don’t often hear what is said correctly (any do not even appear to put much effort into listening to staff at all). This issue is not…
For a fantastic (satirical) look into the halls of power in Canberra, the ABC’s The Hollowmen is a great watch. What does this have to do with eGovernment? Well in Episode 2 it does suggest that 90% of what most of our overseas embassies do could be done remotely via the internet with a few…
My agency spends a lot of money learning about our customers with the goal of identifying how to provide them with better services. These research processes quite often lead to huge presentations full of statistics that attempt to explain customer intentions and motivations. If you have a maths bent, these presentations speak very loudly –…
This is a great series of short videos exploring how communicators have lost their audiences because consumers have changed, but advertisers have not. Does it apply to government? Probably even more so… Here’s the first movie ‘The Break Up‘ And the sequel ‘Inspiration Anyone‘ More to come! Visit their website at GetInspiredHere
Why is it that movie and sports stars, who are already earning millions for their public performances, feel the need to lend their reputations to endorse products such as lipstick, running shoes and advanced hair restoration treatments? Of course there’s the money and the extra public exposure to build their celebrity status and it helps…
Commoncraft have made another fantastic video, this time focusing on Social Media. This (older) presentation is also a great Dummie’s Guide to social media: Social Media and Marketing: Evolution or Revolution?
I’ve never liked the term Web 2.0, but it’s become established as the ‘in term’ for websites involving more than flat pages and information. These days everyone wants to be seen to be doing Web 2.0 – even when they are not. But what really IS Web 2.0? What separates the sites that are really…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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