I’ve just been directed to Jeremiah Owyang’s post, A complete list of the many forms of web marketing for 2008. It’s quite a useful resource to draw on for innovative ways to use the online channel. It’s made me think on the communications approaches my agency has used in the last year – based on…
Over in the US, Nextgov has released an online tool explicitly for US public sector website administrators can use to check the security of their website versus the stipulations of the 2002 Federal Information Security Management Act. As hackers do not restrict themselves to national boundaries – or to government legislation – this tool is…
Nathanael Boehm has provided more details on what may be the first official joint Commonwealth/State/Territory government blog in Australia. In Government Blog: blog.training.gov.au, he talks about the purpose behind the site and how it was constructed, using opensource technologies to deliver a fast, cheap and secure solution. This achievement is a great example of how…
Eyeballs is the primary measure of choice of all mass medias – how many people viewed a television program, listened to a radio station, read a newspaper or magazine, or visited a website. It’s a great measure for the advertising industry as it’s relatively easy to quantify and track over time and simple to value….
1) Our traditional ad agency tells us so – and as radio, print and television advertising is more profitable for them, they must be right! 2) It’s easier to simply build a bells and whistles website, promote it via traditional means for a month and then ignore it. Our audience will find it, really. 3)…
How do you rate your agency in the online world? I currently use a lot of different tools to build a picture of how our agency is doing, but I have not yet unified these into a simple set of metrics that tells me how we’re doing. Tools I use to rate my agency online…
As the business manager of my agency’s website and intranet I see it as part of my responsibility to understand what is happening in the medium and use the same tools being used by our website audience. It’s similar to the concept of walking 1,000 miles in another person’s shoes. For instance, this blog. One…
This post in Shifted HR reflects an area I have my eye on – Recruitment in the Australian Public Service In Allison’s words: HR areas in APS agencies need to stop focusing on the process of recruitment and use technology to do this. They should be focusing their energy in supporting, educating and training line…
OK I admit it – Barack Obama’s campaign, first for the Democrat nomination, and now for the US Presidency, fascinates me – hence my eObama post. It’s the first true online campaign for senior office in the world that has used the internet and social media effectively. This visual representation of how the campaign ran,…
Maybe not – if this ITnews article Study says the 2007 ‘YouTube election’ is a misnomer is correct. Of course, even using YouTube, Australia is a long way behind the eObama campaign in the US.
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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