Many different approaches to web marketing

Bycraigthomler

I’ve just been directed to Jeremiah Owyang’s post, A complete list of the many forms of web marketing for 2008.

It’s quite a useful resource to draw on for innovative ways to use the online channel.

It’s made me think on the communications approaches my agency has used in the last year – based on the categories and subcategories in Jeremiah’s post.

Corporate domain

  • Corporate site
  • Microsites
  • Intranet
  • Extranet

Search marketing

  • Search engine optimisation
  • Search engine marketing

Outbound and syndicated web marketing

  • Email marketing
  • Syndicated content and RSS

Brand extension

  • Web advertising
  • Social networking, Forums, Wikis, Collaboration

Community marketing and social media marketing

  • Online video

How many of the areas indicated by Jeremiah is your organisation engaged in?

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