While in Australia Malcolm Turnbull is the latest Australian parliamentarian to join Twitter (at http://twitter.com/TurnbullMalcolm), in the US the public sector is now applying the tool for everything from crime updates and traffic alerts to the daily schedules of US governors.The US public sector is beginning to discover that Twitter and other microblogging services are…
In February 2008, Janssen-Cilag Australia & New Zealand launched an internal microblogging platform called Jitter. The platform won the organisation an Intranet Innovation Award. Nathan, from the Jannssen-Cilag team, has published a case study, Jitter: Experimenting with microblogging in the enterprise, on how the tool has been used. This provides some insights into the challenges of using…
I find egovernment an exciting area to work in. It offers benefits to citizens and businesses in reducing the time and cost of engaging with government It offers benefits to taxpayers due to the cost savings achievable within the public sector and the ability to improve transparency in government. It offers benefits to individuals and…
Following from my post this morning on Telstra’s use of Twitter, Chris Brogan wrote an excellent piece last month on how organisations can use Twitter to better engage their customers titled, 50 Ideas on Using Twitter for Business. For me (as it was for Chris) the number one reason or idea for using this type…
Telstra recently took up ‘tweeting’ as a channel for providing customer service. Discussed via their Nowwearetalking site, there’s been a lot of initial feedback on the approach taken. Telstra has also linked to some of the broader online commentary in their post. This step helps legitimise Twitter and microblogging as a customer service option for…
There are many different approaches to writing a blog post. The Lost Art of Blogging provides an example of one of the more effective in The Homeric way of blogging : storytelling. Humans respond strongly to stories and there is no reason why this technique should be less useful in official communications than in personal ones. After…
This is a useful presentation on different styles of blogging and how frequently they should be used. I am unsure how the author determined the appropriate frequency of different types of blog posts, however it does provide some ideas of approaches to content. | View | Upload your own
Reflecting Forrester’s Groundswell report, Universal McCann has released a study detailing how the internet has turned all customers (citizens) into influencers. Titled INTERNET USERS, THE NEW INFLUENCERS – When did we start trusting strangers? (PDF), the study included around 17,000 internet users from 29 countries, finding that enmasse customers have moved from being passive consumers…
Technorati has released its report, State of the Blogosphere / 2008, providing a view on the growth and application of blogs as a medium. The report can be summed up in the statement “blogging is here to stay”. Notable to me in the report was that the fifth top topic and sixth most used tag…
I’ve posted earlier about how the Holz and Hobson report picked up on one of my posts and decided to use it as the central topic of one of their radio shows. The show was held a little over a week ago, and I realised I’d not yet linked to it in eGovAU, so here…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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