Is the social media revolution merely a fad?
Watch the video below, then I’d like your opinion.
Watch the video below, then I’d like your opinion.
When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used mass media, product sponsorship and…
In the UK, from September this year (the start of their school year), all primary and secondary students in state-run schools will be taught how to program computers as a mandatory part of their national curriculum. Announced as part of the UK’s ‘Year of Code’, the introduction of this new mandatory computing curriculum was necessary,…
My Agency has just finished a nine-month long independent expert usability review of all of our online properties – website, intranet and secure online transaction service. Needless to say most of the results matched what we already knew our website needs more of a customer-focus and is due for a facelift, our intranet needs reorganisation…
I’ve been looking through AGIMO’s 2007 report on Australians’ Use of and Satisfaction with e-Government Services within the context of the channel research my Agency has been undertaking. AGIMO’s report make it clear that the online channel has become THE channel of choice for Australians to engage with Government. To quote the report’s executive summary,…
Priorities from the recent Government 2.0 Public Sphere are now available for public comment via the Australia 2 BETA website before being handed over to the Government 2.0 Taskforce for consideration. For a recap of the Public Sphere visit Senator Kate Lundy’s website. To comment and vote on the top Government 2.0 priorities visit the…
There are a lot of people interested in Gov 2.0 and social media these days – it’s no surprise given the level of commitment indicated by political leaders in Australia and the dollars beginning to become available in the area. However few of them appear to be actively contributing to the Gov 2.0 discussion in…
Comments are closed.
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
'; loop.parentNode.insertBefore(w,loop); })();
Random though this might sound, I tend to think of most technological advancement as a fad, it is only a question of chronological scale.
I agree with Oliver in philosophy alone. When Google's email servers died earlier today for about an hour, people turned to other forms of communication — forms that some email addicts may call fads or has-beens.
Here's my take.
The hype is a fad. We're (well, a lot of us, anyway) all still excited about all this technologial whiz-bangery.
Me? I'm with my friend, Clay Shirky, on this – the technology gets interesting when it gets boring. At that point, we can start focussing on what we're doing and with who.
At the moment, it seems most of the buzz is about what we're doing and with what. Wrong focus.
Annoyingly slick. The choice between 'fad' and 'the biggest shift since the industrial revolution' is pretty silly – surely it's somewhere in between (and perhaps there are other contenders for the latter).
While I wouldn't call it a fad, I do agree with Stephen (and with Clay) – the technology itself (and its related stats) is far less interesting than what we can do with it.
Nice video.
While I don't believe Social Media is a fad, I certainly believe we're only seeing it in its infancy.
There will be plenty of stumbling along the way, but the core concepts are here now.
This is an incredibly exciting time to work on/with the web
Personally I consider mass media a fad. It rose to prominence with newspapers in the late 19th century, splintered with radio early in the 20th and then with TV in the second half of the 20th Century (and cable followed).
Now 'mass media' is splintering further into small communities of interest with some overlaps based on media diversification and the internet. The only real question is how small an audience do you need to be financially successful.
Of course since all living human being grew up with mass media, we think mass media is normal. However there's no real reason to believe that mass media will last a second century in current forms.