Many organisations use campaign-based communications models. They develop their campaign strategy, identify and engage their audience, communicate a message, then wind down the campaign and allow the audience to disengage and disperse. At a future time, when the audience no longer seems influenced by the previous message, they repeat this process – potentially reusing campaign…
Earlier this week Us Now film Ltd announced that Us Now, its documentary on how the Internet is changing how citizens engage with and what they expect of government, was available online for free viewing, download and distribution. What is the film about? In the words of its creators in the UK, In a world…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
'; loop.parentNode.insertBefore(w,loop); })();