This has been an insightful week for organisations using, or considering using, social media with three successive events demonstrating how far power has shifted to the public and illustrating how Australians companies are struggling to engage effectively online. First up was Qantas with its poorly timed “Qantas luxury” promotion. Qantas launched the Twitter competition by…
When I think back over the most well known innovation successes over the last few years, and I am not specifically referring to the public sector, an aspect that springs out at me is how often these innovations occurred during a major crisis or due to a funding crunch. In other words, these innovations frequently…
Many organisations still haven’t cottoned on to the influence of a number of blogs or how to appropriately approach and engage with them – including PR and advertising agencies who should know better. I was reading an excellent example of this the other week, from The Bloggess, where a PR agency not only approached with…
While this post is a little outside the usual topics I cover in this blog, I thought it touched on enough to publish it. Also it is so long that The Drum may not publish it as a comment on their article Murdoch kills paper, bodycount continues – and note that if it is published,…
For a very, very long time (more than ten years) I’ve been asking marketers and communicators in commercial and public sectors why they invest so heavily in producing and showing advertisements for channels which fewer and fewer people are watching and invest so little in the newer channels emerging. In most advertising budgets there’s still…
This week a colleague made me aware of a study conducted by Nielsen in April which found that online video ads were significantly more effective than TV ads amongst US viewers. Reported at ClickZ (but for some reason not widely reported by traditional media), the article states that, The research company conducted over 14,000 surveys…
Governments love big announcements. Billions of dollars in spending, bold new projects and initiatives, launches and major events. These types of announcements are believed to be the best way to cut through the media storm, attract journalist interest and public attention. These big announcements appear to work well for traditional media channels, that are always…
Now that the UK general election has been called, it will be interesting to see the role social media will play in a Westminster election, compared to the US’s last Presidential election. One of the first examples of how this election will use social media has been demonstrated by the UK’s ruling Labour party, who…
This video reflects some of the sentiments I hear from time to time about young people – and provides an alternate view. Thanks to Crikey for making me aware of it:
In the last week four separate Gov 2.0/social media conferences have crossed my desk. All claimed to provide a line-up of star speakers with important insights into these topics. Clearly all events vary in quality, but when looking at relatively new areas, like social media and Government 2.0 how do you select those that will…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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