Post-it online – Make a note of that
This is a fantastic online campaign for a paper-based product.
It’s an example of how organisations can use the tools that are already freely available on the web to extend their brand.
This is a fantastic online campaign for a paper-based product.
It’s an example of how organisations can use the tools that are already freely available on the web to extend their brand.
The US Ambassador Jeffrey Bleich spoke this morning at Media140 #Ozpolitics on why President Obama used social media in such an innovative way during his election campaign. Bleich said that it wasn’t because President Obama particularly believed that social media was taking over from traditional media and it wasn’t because his campaign team felt it…
When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used mass media, product sponsorship and…
Today Australia’s new Privacy law comes into force, affecting Australian Government agencies, businesses with a turnover of more than $3 million or trading in personal information and all private health service providers. As the first major change in Australian privacy law in 25 years, there’s been numerous changes and updates to reflect the major changes in…
I feel sorry for the ABS guys this morning – they’ve just seen three years of planning and effort effectively blow up in their faces, and I expect many staff are now scrambling to address the issues from overnight in order to move forward. I know how dedicated and hard working they are, and how…
CAPTCHA is a security provision designed to confirm that an online user is actually human by asking them to complete a simple test which is difficult for computers to interpret. Often appearing as wavy or handwritten words and numbers, CAPTCHA (standing for Completely Automated Public Turing test to tell Computers and Humans Apart) has been…
If you’ve been attempting to advocate the use of Twitter for your Department or Agency, as I know a couple of people have been attempting to do, this article by MediaShift on How Journalists Are Using Twitter in Australia provides some large calibre ammunition. So does this Internal Comms Hub report discussing Why crisis planning…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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