Getting (web) content right!

Here’s a great presentation from Donna Spencer (formerly Donna Maurer) discussing how to get content right.

http://maadmob.net/donna/blog/2008/web-directions-ux-getting-content-right

The key things she picks on are:

• The reader is important – you’re not
• Really think about what the reader wants to know
• Write as you speak – with a real voice
• Use images as well as words – more people are visual than verbal

For government agencies that means dropping the stilted, us-focused govvie speak that infests many government websites (including the one I manage).

It’s scary, it’s difficult to get approved at times and it involves change.

But our customers would find out what they needed faster and with less confusion and frustration.