The 2008 Cone Business in Social Media Study in the US, has found that 93 percent of social media users believe a company should have a presence in social media, while 85 percent believe a company should not only be present but also interact with its customers via social media. With 60 percent of Americans…
Following from my post this morning on Telstra’s use of Twitter, Chris Brogan wrote an excellent piece last month on how organisations can use Twitter to better engage their customers titled, 50 Ideas on Using Twitter for Business. For me (as it was for Chris) the number one reason or idea for using this type…
Telstra recently took up ‘tweeting’ as a channel for providing customer service. Discussed via their Nowwearetalking site, there’s been a lot of initial feedback on the approach taken. Telstra has also linked to some of the broader online commentary in their post. This step helps legitimise Twitter and microblogging as a customer service option for…
I am co-presenting the first presentation on Wednesday at the Ark Group’s Advancing Intranet Management in the Public Sector conference in Sydney. My colleague and I will be discussing how our agency’s intranet was used to support staff through the recent major reform of the Australian Child Support Scheme and the cultural shifts through the…
There are many different approaches to writing a blog post. The Lost Art of Blogging provides an example of one of the more effective in The Homeric way of blogging : storytelling. Humans respond strongly to stories and there is no reason why this technique should be less useful in official communications than in personal ones. After…
This is a useful presentation on different styles of blogging and how frequently they should be used. I am unsure how the author determined the appropriate frequency of different types of blog posts, however it does provide some ideas of approaches to content. | View | Upload your own
Thank goodness that another Australian institute has taken the step to start placing a pictorial history of Australia up in Flickr. As reported in the Sydney Morning Herald in the article, Australian history gets Flickr treatment, the State Library of NSW has begun loading its photo collection into the online image library. It can require…
Research since 1997 has indicated that the ‘fold’ in webpages (the bottom of the first visible screen of a webpage) is no longer a hard barrier for people. However the myth of the fold still persists in many web designs.Boxes and arrows has hosted an excellent article by Milissa Tarquini, Blasting the Myth of the…
Following my security theme today, I’ve never seen much value in passwords as strong security measures – they need to be easy to remember for the user, and therefore rely on common letter and number patterns of relevance to the user, which inevitably become easier to break.People need to remember passwords for many different services….
Missouri’s state government is struggling to manage the need to competitively attract and hire IT professionals in the face of a wave of baby boomer retirements. Their solution, as detailed in the NextGov article, Cat’s in the Bag!, has been to explore new (and cheap) ways to reach young professionals – even when they come…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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