I am, however, catching Tweets as they occur.
Below is my liveblog for the rest of the day…
Telstra has publicly released its staff social media training package, making the comic-styled multimedia system available on the web at www.exchange.telstra.com.au/training/flip.html The package recognises that social media is becoming embedded into normal Australian life – including the lives of Telstra’s staff. The training package reflects how social media management is not the province of an…
The Department of Environment, Water, Heritage and the Arts has become the first Australian Federal Government agency to my knowledge to appoint a New Media head. I’ve previously commented on the rising trend in governments overseas to acknowledge the importance of online and new media by appointing New Media and Social Media Directors, and the…
Everyone knows what brands are, ‘products’ that have been strongly linked to a specific (brand) name, lifestyle, belief or emotional attachment in order to establish their relative value to consumers. As defined by David Ogilvy, a brand is: The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and…
I’ve been monitoring the Australian Public Service Commission (APSC) public consultation on the current social media guidelines for Australian public servants (APS). While they clearly aren’t interested in comments from former or potential future public servants, having neglected to publish, or even link to, my comments – which I submitted to the APSC four weeks ago – there’s…
I still encounter a large number of public servants – from a variety of agencies and at a range of government levels (local to federal) – whose experience of social media is limited to Facebook and Twitter – or less. Most appear to be unaware of the steps the Government has taken to integrate social…
Not this urn… It’s December, and Brits and Aussies alike have turned their thoughts to Christmas, family, parties, holidays and travel. There’s also a very special content underway down-under between Britain and Australia, consuming the thoughts of millions. It all revolves around a very particular type of urn… An urn containing the ashes of Australian cricket?…
This archive mirrors the original eGov AU blog — Craig’s professional commentary on AI, digital government and technology in public life, running since 2006.
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