Post-it online – Make a note of that
This is a fantastic online campaign for a paper-based product.
It’s an example of how organisations can use the tools that are already freely available on the web to extend their brand.
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Treating bloggers right
Many organisations still haven’t cottoned on to the influence of a number of blogs or how to appropriately approach and engage with them – including PR and advertising agencies who should know better. I was reading an excellent example of this the other week, from The Bloggess, where a PR agency not only approached with…
What citizens want out of government 2.0, and the benefits for public sector organisations
Accenture has released a new report, Web 2.0 and the Next Generation of Public Service (PDF), which highlights four key things that citizens around the world want from government 2.0. They are, Improved social and economic outcomes. Balance between choice and flexibility on the one hand and fairness and the common good on the other….
Reflection on Tenille Bentley’s presentation from Day 1 of Social Media in Government
Tenille Bentley, founder of Socialite Media is now presenting on trends in engagement by people. She says that the amount spent by state government on online engagement vastly under-rates the proportion of people’s media time spent online (around 41%). Tenille is illustrating the falling reach of newspapers and as their circulations decline, how their ad rates…
If you can’t join them, at least counter them – US Airforce devises ‘counter blogging’ guide
Nextgov has reported in the article AF Counter-Blogs with Trolls that the US Air Force has developed a comprehensive ‘counter-blogging model‘ to help Air Force blog commenters categorise the type of blogger and respond appropriately to negative feedback. While I’d suggest that it’s better to join the conversation, as a fallback strategy it’s a good…
What are Australian Government agencies using social media to achieve?
I’m still collecting responses to my FOI request, however felt it worth providing some interim data on what Australian Government agencies are telling me that they are using social media to achieve. Of the 166 FOI requests I sent out, I have, so far, received 59 legitimate responses in survey format (35%), another 10-20 in…
The daily hurdles government faces in attempting to engage online
Tim Davies from the UK has written an excellent post highlighting all the ‘small hurdles’ that government agencies face when attempting to engage online. Entitled OpenGov: One big challenge? Or a thousand small hurdles, despite coming from the UK, the list reflects many of the hurdles faced in Australian government that need to be overcome…