Similar Posts
Redesigning sites to put customers at the centre of the universe
From our latest usability review, my agency’s customers are saying that our website is looking a bit old, tired and dated. They say it is very “about us” focused, covered in agency news items screaming ‘look at me!’, rather than “about them” – the customers! Certainly many of our news messages are important (to customers),…
Have you voted for your priorities for Government 2.0?
The recent Public Sphere: Government 2.0: Policy & Practice, run by Senator Kate Lundy’s office captured a number of views on government 2.0 in Australia. These views are now in the process of being prioritised based on public feedback. The prioritised views will be submitted to the Government 2.0 Taskforce to use in their work…
Delivery of a website ‘realignment’
Last year I posted about redesigning sites to put customers at the centre of the universe. At the time we were reviewing my agency’s primary site based on usability research and surveys. Through these our customers had indicated that the site was perceived as about us rather than about them (the tools and information they…
Traditional media insiders are the least qualified to comment on the future of traditional media
With the release of News Ltd’s Future of journalism ‘discussion’ I’ve submitted a ‘Your view’ to the site which may, or may not, be published at some point in the future. On the basis that traditional media is no longer the gatekeeper for participation in public debate I have posted my submission below. I see…
eObama – the US Presidential election goes digital
I’ve been watching the campaign for the Democratic nomination for the US presidency with ‘shock and awe’. This has been the first election to see social media become a significant factor in the outcome – even (in many commentators’ opinions) the deciding factor. There has been very little coverage of this in Australia and I’m…
Energy needs a digital transformation
I’ve had a long involvement in the energy industry, having cofounded two startups in the sector, one that is now listed on the ASX. Why energy, when my background is digital? Because the industries are extremely similar – far more similar than archaic regulations environments allow them to do. Like the media, for most of…
